THE STORY

Taylor Chang-Babaian, the founder of krē•āt beauty has always been obsessed with beauty. As a child growing up in Los Angeles, she would watch how a makeover could change the way a woman looked and most importantly felt about herself. Today, as a celebrity makeup artist and beauty author, Taylor wanted to give women the tools to krē•āt their own look.

Through her experience of working behind the scenes on runways, magazines, and awards shows, she realized that eyelashes were a big part of completing a look. Having very few eyelashes herself, Taylor constantly tweaked false eyelashes to make them look more natural. As a result, krē•āt beauty was born.

krē•āt beauty launched during the awards season in January 2009. Taylor shared krē•āt beauty eyelashes with her fellow celebrity makeup artists, and all of Hollywood was a buzz. Soon after, krē•āt beauty eyelashes were all over the red carpet, television and magazines. Today krē•āt beauty continues to have a large red carpet presence, having been featured on shows such as EXTRA (in an episode highlighting Oscar trends in 2011). krē•āt beauty eyelashes also have been featured in dozens of magazines, including US Weekly, Elle, Marie Claire, Teen Prom, In Style, Prevention and Ebony, as well as cosmetics industry magazines such as Beauty Launchpad and Women’s Wear Daily. In addition, top websites and blogs have featured our products, including Barneys.com, TotalBeauty.com, Zoebeauty.com, UsWeekly.com and Beautyriot.com.

THE LASH

krē•āt beauty has developed a unique line of 22 false eyelash styles, an adhesive and an eyelash applicator tool that allows women to obtain the illusion of full, luscious lashes that appear natural. In addition to enhancing evening eyes, krē•āt beauty eyelashes, when applied to a woman’s natural lash line, can make eyes of all shapes and sizes appear larger, more feminine, awake, youthful, and sexy. There is a lash for every eye and every occasion.

The various styles of false eyelashes are grouped into the following three categories:
  • Natural – designed to be worn during the day or used by novices
  • Smokey – designed to be worn for an evening out or paired with a smokey eye
  • Krystal – Swarovski crystal eyelashes designed for an elegant embellished look

For Holiday 2011, krē•āt beauty designed an exclusive diamond and 18kt gold eyelash for Barneys New York.

THE BLACK BOX

Our innovative packaging features a highly stylized mask wearing lashes The sleek environmentally-friendly boxes with windows have magnetized enclosures and are designed to be reused to hold everyday items; simply remove the mask and reuse the box to hold coins, keys, tissues, q-tips, paper clips, hair pins, rubber bands, or any small item.

About Taylor Chang-Babaian, Creative Director, Founder

Taylor Chang-Babaian is a top celebrity makeup artist in the beauty and entertainment industries. She is also the author of two top selling books: Asian Faces (Penguin Group 2007), with a foreword by Yoko Ono; and her latest book Style Eyes (Penguin Group 2010) which has everything you need to know to create beautiful eyes for women of all ethnicities and ages. Taylor has made countless television appearances to demonstrate her makeup and eyelash techniques on television shows such as Dr. Phil, EXTRA, Access Hollywood, and CBS Early Show. In addition, she has been featured and quoted in dozens of national and international beauty, fashion, and newspaper publications, including In Style, Town and Country, Women’s Wear Daily, US Weekly, Elle, Glamour, Real Simple, and Prevention magazines. Taylor is represented by the prestigious Cloutier Remix Agency.